This week’s announcement of the results of the 2010 Japan Wine Challenge saw Spice Route’s 2008 Chenin Blanc recognised as the top South African wine in the competition. This is fantastic recognition as we look to establish the Spice Route brand in the Japanese market.
The JWC was set up in 1997 as an independent wine competition. As their website claims, the Japan Wine Challenge has grown to be the largest and most respected wine competition in Asia. The 2010 round of the Challenge drew 1500 wine entries from 23 countries. The event is chaired by Steven Spurrier (since 2001) with co-chair Lynne Sherriff MW.
Spice Route wines were introduced into to Japan in two years ago and are represented in the country by one of the leading agents, Mottox Wines. We hosted their team at the farm earlier this year, which has helped to give the brand added impetus. This wine distributor’s insightful understanding of their market and the fundamentals of the Spice Route Winery brand have proved an excellent combination and we continue to see growth for the brand. We are looking forward to more good performances in the coming years!













